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If you’ve ever felt a bit anxious when giving out your credit union's website address, or have made excuses while directing a member to your site, you’ve experienced WEBSITE SHAME

The LinkedIn background image is the first thing visitors see when they click on your profile, along with your profile photo. Images add instant branding, credibility and personality to your LinkedIn profile.

It seems everywhere you look, media, industry leaders and vendors are pressuring credit unions into millennial-friendly products like mobile banking and social media campaigns to lure this tech-savvy generation as members.

Reviewing your website’s current traffic flow before a redesign can prevent wasting time (and money) solving the wrong problem.

Here are some tips and ideas to use statement stuffers to enhance profitability while providing members with increased value:

Responsive Design is generally most cost-effective as a mobile solution, compared to building a mobile site and/or a native app. There is one set of code, one site to manage and it’s viewable no matter what smartphone or tablet your members are using.

Have you heard about Google’s big Algorithm Update? They’re giving more exposure in mobile searches to websites that are optimized for mobile devices. If you’ve not yet optimized your website for smart phones, here’s why you should give it some serious thought:

Drive conversions for specific products through information and an online application

While mobile channels are growing, and visits to branches are less frequent, the challenge becomes -- how do you make members aware of product offerings without getting in the way of them getting their bank business done?

Compliance questions often arise during a website redesign, especially if the site was developed over three years ago. Here's a checklist to help you market your credit union's website with confidence.