Blog

Mistake #1: Catering to the Wrong Mobile Market

Mistake #1: Catering to the Wrong Mobile Market

Responsive Design is generally most cost-effective as a mobile solution, compared to building a mobile site and/or a native app. There is one set of code, one site to manage and it’s viewable no matter what smartphone or tablet your members are using.

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New Google Algorithm Favors Mobile-Friendly Sites

New Google Algorithm Favors Mobile-Friendly Sites

Have you heard about Google’s big Algorithm Update? They’re giving more exposure in mobile searches to websites that are optimized for mobile devices. If you’ve not yet optimized your website for smart phones, here’s why you should give it some serious thought:

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The Missed Opportunity for Cross-Selling Online

The Missed Opportunity for Cross-Selling Online

While mobile channels are growing, and visits to branches are less frequent, the challenge becomes -- how do you make members aware of product offerings without getting in the way of them getting their bank business done?

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Is Your Website Regulatory Compliant?

Is Your Website Regulatory Compliant?

Compliance questions often arise during a website redesign, especially if the site was developed over three years ago. Here's a checklist to help you market your credit union's website with confidence.

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Why Your Posts Aren’t Showing Up in Facebook’s News Feed

Why Your Posts Aren’t Showing Up in Facebook’s News Feed

Although news of Facebook’s effort to clean up click-baiting came out over a month ago, lots of businesses still post in a format that penalizes them in the news feed. Here’s a brief overview of the best way to post your content so that you will be favored by Facebook's News Feed Algorithm.

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Social Media is a Tool, Not a Marketing Campaign

Social Media is a Tool, Not a Marketing Campaign

Have you abandoned your Facebook page, Twitter feed, and Instagram posts because your credit union felt there was not enough ROI to substantiate your efforts? Have you not even gotten to it yet, because of the time commitment it takes? Yes, to do it right, Social Media takes time, but what if you were just looking at it from the wrong angle?

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