These days, if you have a website, it absolutely must be mobile-friendly.
It's a recurring theme throughout our website: Responsive Design meets your members anytime, anywhere, on any device. The number of people using mobile to view websites or conduct business keeps growing every year. That's why responsive design is built into our Simplicity CMS and into every credit union website we build. It's not an option anymore, it's standard equipment.
Meet Your Members Where They Are
Responsive Web Design allows a website’s display to adapt to any screen size, creating an optimized viewing experience for every visitor. It provides straightforward reading and navigation with a minimum of resizing, pinching, and scrolling— no matter the screen size. The result is the same experience every visit – regardless of the device.
Responsive Design vs. Mobile Apps
Although many Credit Unions have already invested in separate mobile sites and apps, they're not a substitute for a responsive designed website. In the next few years, we’ll see many credit unions abandoning the extra maintenance of their apps for a streamlined responsive approach.
In addition to the extra cost and maintenance required to build and maintain two separate sites, studies show that the most accessed link on mobile sites is the “view full site” option. Since a Mobile or tablet specific site often contains only a portion of the information available on your full site, it often falls short of providing the content visitors expect -- leaving them to choose to view a tiny image of your full site instead, pinching and scrolling to find the information they need. (If they choose to stick around that long).