Search Engine Marketing (SEM), what is it and why should I use it for my credit union?
SEM or Search Engine Marketing is online advertising. People are shopping on websites instead of in stores; they're subscribing to blogs instead of magazines; and they're watching videos on YouTube instead of television. You've got to reach them where they're spending their time: online. If you don't,you could be missing out on business.
PPC (pay-per-click) is one of the best ways to reach the right customer.
What can you do with PPC?
Say you are getting ready to launch a new product for home mortgages. You can use the old shotgun methods of advertising like Radio, Print & Billboards or you can use PPC campaigns. PPC puts you in front of an extremely targeted audance on search engines, effectively getting your message in front of the right people, right away.
By combining your credit union's SEO efforts (that brings organic visitors to your site) with PPC (which selectively brings visitors looking for specific offers), you can ensure the highest number of clicks to your credit union's website and a greater ROI.
- Campaign Setup
- PPC Management
- Keyword Research
- Social Advertising
- Landing Pages