Is Responsive Web Design Really That Important?

Let's be honest. The credit union industry, as a whole, is not known for being on the cutting edge of technology when it comes to their websites.  This conservative approach, while serving members just fine up until now, will just not do as technology -- and the banking industry -- evolve.

The credit union that can put themselves into the mind of the busy consumer, by making their banking interactions convenient & easy on the go – will win in the long run.

Perhaps you are already thinking about creating a new website or redesigning your current site.  In your research you have most likely considered responsive design, a strategy where websites automatically resize and reconfigure to various screen sizes and devices.

This means that your website will look the same, and give the same user experience, whether viewed on a desktop computer, laptop, tablet or mobile phone.

Why should this matter?

Because 2014 is the year that mobile internet browsing is predicted to take over desktop internet usage, and according to Google, 90% of people will move between devices to accomplish a goal, whether that’s on a smartphone, PC, tablet or laptop.

Ok, we get it, even though you’re convinced, and you’d really like to have a new responsive design for your site -- the biggest hurdle is cost.

But, before you decide that you just can’t do it – take the first step and find out for sure.  Click on the icon to request a no-cost website evaluation/estimate.

If you provide us with a few notes as to what features you are looking for, we’ll be happy to return a proposal and some thoughts on redesign to you.

Remember, it’s the smart marketers who put their funds into the right technologies and bring the greatest value to their credit union and members alike.