We can all agree that a smart way to grow your credit union is to sell more products and services. While credit unions spend lots of time and money on finding new members, sometimes overlooked is one of the quickest and cost-effective ways to increase sales: marketing to existing members.
After all, the people most likely to buy your products or services are your current members. Although they have built-in trust for your credit union, they may not always remember the help you provide. An easy way to remind them of your many offerings is through statement stuffers.
Here are some tips and ideas to use statement stuffers to enhance profitability while providing members with increased value:
- Highlight Other Services
This one’s a no-brainer, and the strategy most often used, because there’s a definite advantage to reminding members what else you offer.
- Try Out Testimonials
Include a brief story from a member who has used your credit union for an auto loan, or a small business who has had a pleasant experience with a commercial loan. Their statement should be brief and explain the benefits of choosing your credit union to do business with!
- Spend Time on Your Headline
You only have seconds to get attention, make it count. An interesting headline will inspire members to read further.
- Invest in Images
Using quality, professional images that appeal to members’ emotions is a good way to get your message across quickly in a limited amount of space.
- Sell Them Solutions
Your statement stuffer should explain how you can help members with a need, instead of just listing information about your products.
- What’s Your Offer?
Don’t forget a Call to Action! Always explain the next steps a member should take to act on your offer.
- Design Sparingly
Leave plenty of white space to give the eye an opportunity to relax. Good design will allow the eye to move seamlessly from the headline to copy to the call to action.