To say 2020 has been a crazy year is an understatement. This year has been absolutely bonkers, and we’d all like to be done with it.
2021 is only two months away and business as usual may not return to normal any time soon.
Wouldn’t it be nice to accomplish something positive? Wouldn’t it feel good to take at least one substantial step toward one of your goals, like your website?
It’s sad to say, but nothing lasts forever – especially websites.
Nothing may be particularly wrong or broken; changes in technology and usability make it worthwhile to revisit your virtual “front door” every few years. In our experience, a quality website needs to be refreshed every three to four years.
You can probably think of the most common signs that it’s time to rebuild a website. We’d like to share a few of the lesser-known reasons.
The Crazy World We Live In.
Are your branches open? A strong website is an absolute must if they’re not. We’ve found that a new, easy to navigate website is a must for your members to remain happy with you. A frustrated member can turn into a non-member.
Mobility, Mobility, Mobility...
Everyone is on the go these days. Globally there was a 9.3% increase in smart phone users from 2019 to 2020. 45.4% or the world’s population uses a smart phone. (oberlo.com)
Even if you spend most of the day looking at a desktop monitor, does your old site work at all on mobile devices? Does the site sort of work on a phone? Even worse, do members using a mobile device get shuffled off to a barebones mobile site, with no way back to something that sort of works? A mobile-friendly website can take advantage of the space available on huge desktop screens and morph into a finger-friendly layout.
Accessibility for all
Your lobby is required to be accessible when it is built. The same goes for your website. Not only is having an ADA (Americans with Disability Act) accessible website the right thing to do to accommodate visually impaired members, but it can save you from a costly lawsuit. Yes, there are lawyers out there still looking to sue credit unions.
Moving to the top of the to do list
Time waits for no one; like we said above in #1, the world is all about their smart phone. Executives can be more productive on their smart phones and board members can share information. Suddenly the website is a real priority and not just an extra expense. It’s still a bargain when you consider the cost to build a killer website can be less than the cost to remodel the restrooms in a branch.