General principles to follow to make a website ADA accessible:

Creating a website that is accessible to all users, regardless of their abilities, is not only a legal requirement in many jurisdictions, but it also makes good business sense. A more accessible website will reach a wider audience and provide a better user experience for all users.

Perceivable: Users must be able to perceive the information being presented, it can't be invisible to all of their senses.

  • Providing text alternatives for any non-text content
  • Providing captions and other alternatives for multimedia
  • Presenting content in different ways without losing information or structure
  • Making sure content is easy to see and hear

Operable: Users must be able to operate the interface. The interface cannot require interaction that a user cannot perform. This involves:

  • Making all functionality available from a keyboard
  • Giving users enough time to read and use the content
  • Not using content that causes seizures or physical reactions
  • Helping users navigate and find content

Understandable: Users must be able to understand the information as well as the operation of the user interface. The operation of the interface cannot be beyond their understanding. 

  • Making text readable and understandable
  • Making content appear and operate in predictable ways
  • Helping users avoid and correct mistakes

Robust: Users must be able to access the content as technologies advance. As technologies and user agents evolve, the content should remain accessible. This involves:

  • Maximizing compatibility with current and future user tools

Additional measures to improve accessibility include:

  • Design for Different Devices: Websites should be designed to work on a variety of devices and screen sizes, from desktop monitors to mobile phones.

  • Use of ARIA Landmarks: Use ARIA (Accessible Rich Internet Applications) landmarks to identify the roles of different areas of a page (such as navigation, main content, etc.) to assistive technology.
  • Keyboard Navigation: The site should be navigable via a keyboard, not just a mouse.
  • Color Contrast: There should be sufficient contrast between text and background colors.
  • Resizable Text: Text should be resizable without loss of content or functionality.
  • Avoid Automatic Media: Avoid media that starts automatically, particularly those with sound.
  • Provide Alternative Text for Images: Provide text alternatives for images and other non-text content.
  • Forms and Inputs: Ensure that all form elements have labels, and that forms can be navigated using the keyboard.
  • Captions and Transcripts for Media: Provide captions for videos, and transcripts for video and audio content.

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