Is Your Website as Convenient as Your Branch Office?

If a member visits your credit union’s branch location to make a deposit, it’s easy to find where the tellers are located. If the same member visits your website, will they know how to locate information about your products just as easily?

The first 10 seconds of a visit to your web page are critical in the users' decision to stay or leave.

“Convenience Banking” is a benefit touted by many credit unions. Much thought is given to convenient location, convenient hours & convenient services. Shouldn’t your website be just as convenient?

  • Are your website’s visitors able to tell immediately what SEG or community you serve?
  • Can your members get information such as current rates, branch hours and products & services you provide -- from every page on your website?
  • Could your applications process be more streamlined?

 If these are questions on the minds of members or visitors, it may be time to re-evaluate your current website.

More often than not, your website is the first place consumers look to learn about your products and services. If they can’t find what they want easily, chances are you’ve lost a potential member or loan applicant.

The probability of leaving is high during these first few seconds because users are scanning the page, looking for keywords that will answer their questions.  If they don’t see what they are looking for immediately, they will move on.

Why not sign up for a free evaluation of your website?  We’ll let you know what changes we recommend to enhance your site, and help you prioritize what can be done - within your budget. 

Lena Kennedy

About the authorLena Kennedy

Lalena Kennedy is a social media strategist who loves helping credit unions take the first steps to a strong web presence and providing them with long term solutions to engaging with members. When offline, Lalena can be found playing legos with her two sons, enjoying wine and chocolate with her husband & friends or anywhere with live music.

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